About me

KathirVel - UX and Project management Consultant, webdesigner

Kathir Vel

CUA(HFI), BCA MBA
Chennai, Tamil Nadu, India
| Full detail resume

Core Area

User Research & Analysis for Web & Mobile Applications Design & Development, Project Management, Website & Graphic Design etc.,

Experience

Over 10 years of work experience in UX & UI design and front End Development for web, mobile application and Desktop Applications.

  • User Research, Analysis on research findings and creating design solutions through analytical and design thinking skills.
  • Experience in stake holder meeting, Contextual inquiry, heuristic evaluation, competitive analysis, Persona and scenarios, task flow, Information architecture , low and high fidelity wireframe and usability testing/
  • Responsible for the execution of strong interaction design, visual design principles and creating responsive design.
  • Extensive experience with user interface design patterns and standard UCD methodologies across multiple platforms.
  • Collaboratively with stakeholders and clients to gather requirements and feedback on my iterative design Developing Web application pages using HTML5 & CSS3, JavaScript, JQuery. Developing mobile based responsive UI using Bookstrap, Framework 7, Ionic, PhoneGap.
  • Experience as Project Lead in UI Development, .NET, PHP, Open source projects.
  • Experienced in agile Scrum and waterfall project management methodologies.

Certifications

Certified Usability Analyst (CUA)

Human Factors International-2013

Diploma in Multimedia & Web Designing

Saddle Peak - 2005


Skill Sets

UX Design & Usability Analysis - 9 years
70
HTML 5, CSS3, JS, Jquery, AJAX, Angular JS -6 years
80
Drupal, Wordpress, PHP, ASP.NET, MySQL - 2 years
90
MS Office, Axure, Adobe Suite, CorelDraw - 6 years
70
MS Project 2013, Icescrum, Scrumpy, Tortoise SVN - 1 year
90
Project Management - 3 years
60


I eager to work and guide you in right track of UX design process and project management. Please feel free to contact me for your requirements.

Thanks for stopping by - Kathir


Case Studies

I have worked on dozens of projects so I have picked only the latest for you.

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Prometric Test Centre who provides test centre facilities for test takers certification.

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Prometric is a U.S. company. They sells a range of services, including test development, test delivery, and data management capabilities. Tests are authored and conducted by Sponsors who are planning to provide certification in particular competencies.

Opportunity

Prometric had a legacy application where sponsor, author and admin people create, manage and conduct tests.In existing legacy application users faced usability issues and could not able to complete task easily. Users are unsatisfied on existing user interface due to poor efficiency and performance of application.

Sponsors could not able to create and upload test to end users and some tests failed when candidates attending test.

Prometric planned and initiated to redesign the application. We got offered to work with Prometric to bring best solution among the bidders.

Team

Across all cross functional team members I was considered and placed as interaction designer and got chance to work with this project. I had supportive team who worked in business analysis, UI and development.

Process
Discovery

Me and team dived into redesign the application with a kick off meeting, started my research through stakeholder interview which focuses.

  • Defining objectives
  • Defining target audiences
  • Brainstorming business concepts / feature ideas
  • Prioritizing based on viability and value

Then we conducted contextual inquiry to observe what are problems users facing in day to day activities when using legacy application, We took notes by user observing tasks, conducted user interviews followed by contextual inquiry to gather user feedbacks and insights.

My Findings

During our contextual user interview, users shared their perspectives on improving the quality of their work. They told us about what they needed, how it worked now, and where things sometimes go wrong.

For example. I discovered that authors were using their own access portal facing difficulties in finding relevant menu to do tasks, facing difficulties on reviewing and pro-acting in running tests.

I found unnecessary steps need to be completed when creating tests, and there is no proper way to come back to home screen from where they started. The information architecture, labeling and call to action buttons were very poor; it was not self-explanatory and unambiguous.

Then I did competitive analysis to compare strengths and weakness of the applications to set bench mark for business goal. I checked performance of competitors like meritrac, examonline with Prometric using similarweb online tool and derived competitor’s data.

RESEARCH ANALYSIS

Then we started analysis on our findings, designed personas for each user group ex. sponsor, admin, author and candidates, in which I listed out user goals, motivations, and pain points with scenarios.

Created user journey maps for each persona and I mapped user activities, thoughts and feelings for each stage gate what user felt and faced through their journey in contextual inquiry.

We conducted brainstorming meetings to analyze on our findings We extracted snippets from our interview notes and placed them on a wall formed Affinity diagram to group ideas and solutions, Then we wrote this grouped ideas as label in cards to evaluate with users, we conducted card sorting so that collect feedbacks about our menu and label groupings, based on user feedback, generated information architecture.

Finally we set UX and business metrics from all research and analysis data to generate design solutions.

Design

With research findings in hand, we began laying out Task flow diagram and mapping the IA. I created task flow diagram for each user scenario ex. Author how he can create test, publish and schedule test for candidates, if the user is candidate, how he can enroll test for certification, how he can complete tests simply in the first visit.

From workflow diagram I started to sketch paper prototype. The drastically different user personas and goals demanded an iterative and adaptable working style. I tested paper prototype with person users and validated usability and business metrics.

After initial low fidelity sketch iteration, I created high fidelity prototype in Axure, prototypes designed with real feel interactivity and intuitive UI to improve affordance and tested with users, validated the predefined UX and business metrics.

We tested flows, visuals, and prototypes with users through remote screen sharing to ensure everything looked beautiful, worked well, and made sense. If not, they’d let us know, and we’d refine and test again until we got an air-tight experience.

Final Prototype

After much iteration and testing with user and stakeholder, the final prototype delivered to development team who are creating UI screens in HTML, CSS, Bootstrap framework for further development.

Outcome

  • Information architecture, menus and sitemap has been well defined for each type user.
  • Removed unnecessary steps in task flows where users could achieve desired goal efficiently, our design solutions made user performable, convertible, fulfill its purpose.
  • Modern and aesthetic UI screen and elements implemented where users can perform its functions without much learning.

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AstroNova label and card printing machine manufacturer who deliver hardware and software to design and print labels.

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AstroNovaInc, designs, develops, manufactures and distributes a range of specialty printers.AstroNova sells specialty printers with design software for customers who are in industries food, cosmetics and personal care, chemical processing, dietary supplement and pharmaceutical and medical device etc

Objective

AstroNova planned to develop new design software which helps designing labels and cards without designer help for new type of printer. AstroNova had old design software where users faced lot of difficulties when design label. So the company initiated to develop new software to increase market revenue and satisfy customers.

Team

As we won the project, I got placed as UX designer for user research and design. We had cross functional team of UI and Dot NET developers to design and develop this desktop design software.

Process
Discovery

Me and team dived into redesign the application with a kick off meeting and had few sessions with client to have knowledge on requirement. Then I was involved analysis the requirement with SRS document which provided by client.

Then I started my research through stakeholder interview which focuses following key points

  • Defining objectives
  • Defining target audiences
  • Brainstorming business concepts / feature ideas
  • Prioritizing based on viability and value

Then I did competitive analyses with competitors Zebra, HID, Ebson who are manufacturing same type of printers and providing design software.I compared all the competitors’ software features and functionalities to set bench mark for AstroNova product.

Then I analyzed SRS document and created mind mapping diagram which helps to map our thoughts and ideas based on the concept of Radiant Thinking. It promotes idea generation, information categorization and classification; and layouts the subject or problem in a “snapshot” and organized way.

My Findings

From discovery process, I found and collected lot of user feedbacks and insights what need to be implemented in new product. The client and stakeholder suggested to bring ribbon toolbar as like MS-Office and also requested to create predefined design templates so that users can easily design the labels without help of design expert. Apart from this requirement, I came to know need lot of improved design to ease designing with software.

Users and Audience

Within the scope of work I'd grown to envision, I identified two main audiences for my research amidst the business people crisis:

  • The people I wanted to help
  • The people who would help me

Early on in the process I realized that I couldn't possibly do this alone... I needed the support of a community of skilled professionals with a wide range of experience to help navigate through this unchartered territory.

In applying design thinking to identify the main audience and my value proposition, I ended up defining the main audience as "experienced digital workers who want to use their skills to help business people".

RESEARCH ANALYSIS

I collected targeted user groups who are going to use this software from stakeholder and user interview Then I started to design personas for each user group ex. Office executive and Admin who would be used and design the labels, I have incorporated user motivations, pain points with scenarios from each user perspective.

We extracted snippets from our interview notes and placed them on a wall formed affinity diagram to group ideas and solutions. During our brainstorming session discussed usability issues and how to integrate new UI elements with respective functionalities.

I reorganized menus and icon buttonsbased on user tasks and brought new navigation menus.

My discovery about mostly reduce removing unnecessary steps and screens for user flow. My next goal was implementing latest trend UI elements and components to facilitate users to easily complete the required task.

Design

With research findings in hand, we began laying out task flow diagram and did task analysis to find unnecessary steps, repetitive screens, bottleneck in flows.

From task flow diagram I started to sketch out screens for each step of task. The user personas and goals demanded an iterative and adaptable working style. Since I worked under Agile scrum methodology in this project, it was daily task completion and reviewed with stakeholder.

After initial low fidelity sketch iteration, I created high fidelity prototype in Axure, prototypes designed with real feel interactivity and intuitive UI to improve affordance.

We tested flows, visuals, and prototypes with users through remote screen sharing to ensure everything looked beautiful, worked well, and made sense. If not, they’d let us know, and we’d refine and test again until we got an air-tight experience.

Delivery

After many iteration and testing with user and stakeholder, the final prototype delivered to development team who were developed the application.



Result

  • Our design solution approach is about bringing all key features upfront and self explanatory to facilitate non design people who could easily understand and design the label without much others help.
  • Well organized menus and features as ribbon tool bar to avoid unnecessarily clicks, reduce cognitive and motor work load.
  • Implemented intuitive print cue screen UI where user can easily monitor and perform the print task.
  • Lot of predesigned templates provided for label design, where user easily edit and modify the design and complete a quick design.
  • My good design about transforms solely the functions and values it offers.

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Jack Cooper is one of the vehicle logistics companies in US, We got chance to develop vehicles management application.

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Jack Cooper is one of the vehicle logistics companies in US. We are capable of delivering integrated transportation and logistics solutions and meeting the most complex automotive supply chain challenges across land transportation, ocean transportation, and rail and yard management.

Goal

Jack cooper initiated to develop application to monitor shipping vehicle so that manage shippers, vehicle owener and improve the customer satisfaction. Jack cooper business goal to beat business competitors and expand business throughout the country.

Process
Discovery

We received SRS document from client and after analysis of requirement, we had few sessions with stakeholder to get solid understanding of the project objective, goal and about target audiences.

We conducted user interview Understand user behavior, needs and perspectives to better empathize with the user, we discussed user experience with other application what they earlier used. We asked some of questions and probed to think aloud. We collected user feedbacks and insights and recorded as reports.

User Pain Points

From our user interview, we came to know some following pain points which they are facing when reading with other applications.

  • The application navigation not understandable by low education end user
  • Shipper struggled to access application due poor performance in low signal network
  • Could not able to track shipping vehicle location since GPS not implemented
  • Could not able to update status shippers
  • Could not able cancel shipment

DEFINE

Then we started analysis on our findings, designed personas for each user group so that represents a significant portion of people in the real world rather than a generic everybody.

The users are Shipper, Driver, Portal Admin, in which I listed out user goals, motivations and pain points with scenarios.

We conducted brainstorming meetings to analyze on our findings. We had hot discussion with stakeholder and other team members. We created site architecture where Information broken into meaningful chunks to simplify navigation and bring in clarity.

We did competitive analysis with other competitors like Cassens Corp, Waggoners Trucking to set bench mark to business goal.




Design

With research findings in hand, we began laying out Task flow diagram, I created task flow diagram for each user scenario , From task flow diagram I started to sketch paper prototype. I tested paper prototype with persona users to validate usability and business metrics.

After initial low fidelity paper prototype iteration, I created high fidelity prototype in Axure, prototypes designed with real feel interactivity and intuitive UI to improve affordance.

Triumphs

  • My well designed dashboard helps to understand easily the truck performance and status of the shipment.
  • Navigation and content organization facilitated to take decision where users need to go achieve the goal
  • Aesthetic and intutive data filter features provides access the right data efficiently
  • My innovative design product is integral to its usefulness because products used every day have an effect on people and their well-being

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We worked for Merck to develop emagazine web and mobile application

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Merck & Co., Inc. is an American pharmaceutical company and one of the largest pharmaceutical companies in the world. Merck & Co. publishes The Merck Manuals, a series of medical reference books for physicians, nurses, and technicians. These include the Merck Manual of Diagnosis and Therapy, the world's best-selling medical reference.

Goal

Merck planned to automate the publishing the magazine to simply the publishing the work of magazines.

They planned to use web scrapper tool which automatically scrapes the web content and uploads in client website. Using the tool, planned to build application for web and mobile where authors simply enter URL of web content and publish e-magazine.

Team

Across all cross functional team members I was considered and placed as UX Lead and got chance to work with this project. I had supportive team who worked in business analysis, UI and development.


Process
Research

We received SRS document from client and after analysis of requirement, we had few sessions with stakeholder to get solid understanding of the project objective, goal and about target audiences.

Then we conducted user interview and discussed user experience with other application what they earlier used. We asked some of questions and probed to think aloud. We collected user feedbacks and insights and recorded as reports.


User Pain Points

From our user interview, we came to know some following pain points which they are facing when reading with other e-magazines.

  1. Most of magazine uploaded as PDF which cannot be simply downloadable and readable from mobile.
  2. Most of articles and images not well formatted
  3. The sites not providing feature to bookmark and store for future reading.
  4. Authors need to manually copy the content or write for each article so they are not able to publish articles due to other busy task.



ANALYSIS

Then we started analysis on our findings, designed personas for each user group ex. author and readers, in which I listed out user goals, motivations and pain points with scenarios.

We conducted brainstorming meetings to analyze on our findings. We had hot discussion with stakeholder and other team members.

We wrote our ideas and placed on white board to analyze and review with other peers and generate new ideas.

Finally we set User and business metrics from all research and analysis data to create design solutions.




DESIGN

With research findings in hand, we began laying out Task flow diagram, I created task flow diagram for each user scenario ex. Author how he can create magazine, publish, if the user is reader, how he can simply access magazine content from his mobile, read, bookmark and share with friends.

From task flow diagram I started to sketch paper prototype. I tested paper prototype with persona users to validate usability and business metrics.

After initial low fidelity paper prototype iteration, I created high fidelity prototype in Axure, prototypes designed with real feel interactivity and intuitive UI to improve affordance and tested with users, validated the predefined UX and business metrics.






DELIVERY

After many iteration and testing with user and stakeholder, the final prototype delivered to development team who are creating UI screens in HTML, CSS, Bootstrap framework for further development.

Outcome

  • We have defined well function product where authors can publish articles and magazine simply pasting data source link
  • Our simple and innnovative design facilitate to read articles and magazine across all platform web, tablet and mobile etc
  • Our good design made sustainability in the sense that design and materials are durable and not just a trend.

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We refined and improved user experience in flight books user flows.

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Yatra is India’s largest online travel agency who are providing services for booking flights, hotels and holidays through online.

OBJECTIVE

Yatra planned to improve usability of application and implement modern UI of Android to improve customer experience.

OPPORTUNITY

I aimed at using state-of-the art technology to create lasting customer experience in online booking. Resultant was a tours and travel space that uses augmented reality to its best, offering customers a real life experience of spaces they configure and create. The objective was to turn the process of buying quality from mobile to a happy experience. We ensured the seamless integration of the two modules Hotel and Flight ticket booking.

Process
Discovery

We conducted stakeholder meeting to get solid understanding of the project objective, goal and about target audiences.

Then we conducted user contextual inquiry in existing application where observed what are usability and performance issues users facing. Again We asked some of questions and probed to think aloud followed by contextual inquiry. We collected user feedbacks and insights and recorded as reports.


DEFINE

This project was quite a challenge as it had to be extremely simplified with absolute unambiguity. Our layouts had to be designed to engage first time users and gain credibility thereby. The app had to be perfectly usable for even the least tech savvy audience.

DESIGN

We focused on a neat and user-friendly design by implementing modern Android UI elements with lightweight theme to improve loading speed and easy navigation system. Our design matched business goal and usability goal what we gathered from stakeholder and users.

Outcome

  • We have implemented material design and suggestion intutive UI component to improve the performance
  • Our aesthetic design solution make users delightful
  • Flat UI theme and screens improves loading speed and efficient for user who are accessing from mobile in low network strength

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We created a app for Sales people who takes order from dealers, monitor and delivery the products

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Walmart, is an American multinational retail corporation that operates a chain of hypermarkets, discount department stores and grocery stores. They are providing online services also for whom ordering product through line.

OPPORTUNITY

We came to know Walmart India planned to develop a tablet application where can take order, track status of order and plan delivery. It was good time that we could understand walmart issues when using web application only. Awareness came to understand real environment problem when taking orders in customer place.

Process
Discovery

We conducted stakeholder meeting to get solid understanding of the project objective, goal and about target audiences.

Then we conducted user contextual inquiry in existing web application where observed what are daily activities doing and facing problems when taking orders. We collected user feedbacks, insights and empathize users needs.


DEFINE

The challenge was to introduce the new concept in developing tablet application since network accessibility low in places. The features we defined take orders in customer place and instantly update stock detail with customer. And the information had to be visually attractive and informative at the same time. The whole concept and flow had to be intuitive and informative. The wireframes were designed to augment the user centric flow.

DESIGN

We focused on a clean and simple UI for pleasing user experience and backed it with custom visual illustrations to support the content by implementing modern Android UI elements.

The application could be accessible in outside of building in sunny light when sales executive track the scheduled root to reach customer places. Our main goal was to easily accessible application based on context of use.

OUTCOME

  • We have developed good functional tablet appication which can be used in real environment where sales executive take orders from wholesale dealer
  • This application facilates to monitor sales statistics of sales people and for each products.
  • Our design provides to schedule and track the today plan and root to achieve desired root
  • Aesthetic design helps to access in sunny outside environment and content, functionality can be readable in low internet areas

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I have done User Research and Business Analysis for new car launch website

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Mahindra is an Indian multinational automobile manufacturing corporation. It is one of the largest vehicle manufacturers by production in India. They initiation to launch of new website was created to market new care and beat competitors Maruti Suzuki, Tata Motors of car sales. I got chance to research of competitors and user requirement through an agency.

Goal

The goal is about launching a separate website for new car as part of their marketing campaign to take specialties and features to end users who are willing to buy car. The website should include main features of car images, features and compare models, locate dealers.

Empathize

We conducted stakeholder meeting and contextual inquiry to empathize client and user needs and insights. We talked range of actual users and observed what are paint points facing when they finding in car features and benefits in others website. We gathered competitor’s website strength and weakness through competitive analysis to improve performance of new website.

Define

I combined all research findings from what I gathered from contextual inquiry and stakeholder meeting, then I put into all user goals, motivations and pain points into persona and user journey maps where I can map user tasks and pain points through timeline.

Pain Points Observed:

  • Struggled to find desired model since it has all models
  • Frequently user expected help to understand technical term of features
  • Struggled to find dealer location
  • Frustrated to make call to customer care, since quickly call not connected

Ideation

Brainstorming session was conducted to ideate range of creative ideas for user requirements and pain points. During the session team members and stakeholders brought lot of solutions on the table to discuss and refine upto getting things acceptable to everyone and make win-win solution. After team participation in finding design solutions, streamlined all ideas as task flow diagram for each user stories which helped to sketch the screens for tasks which intended to user goals.

Prototype

After defining task flow with analysis, I created low fidelity paper sketch, then we tested screens with our team and users to bring earlier feedback and ideas. Agile scrum was implemented for Iteration and sketching the screens. The final prototype was designed in Axure which facilitates screens accessible as per user flow through interactivity with more affordance.

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Developed responsive website for this company who is manufacturing paver blocks

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3S Concrete blocks is an Indian company who is manufacting concreate blocks, pavel blocks and construction materials. I got opportunity to design and develop reponsive website using HTML5, CSS3, and bootsrap etc.

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I worked as a UX consultant for this web application

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John 8:32 is a ministry primarily focused to assist broken bodies and souls through the love of Jesus Christ in a multifaceted evangelical approach. Sharing the Gospel through acts of compassion, mercy, love, peace and joy will educate, engage and uplift others about the true meaning of Christianity. Being Christian is not about religion or extravagant edifices; it’s about a relationship with the omnipotent, living God and it’s about loving others unconditionally.

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I worked as a UX consultant for this web application

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Book our most popular cleaning package. All your bathrooms, bedrooms and hallways get cleaned as well as your kitchen and living room. It’s a worry-free flat-rate price so you’ll know exactly what you’ll be paying for the entire job (with Scrubbi, you’ll never deal with on-site upsells and other unbecoming sales tactics!

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I worked for Acer Group for various business development and e-learning projects.

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Acer Group who manufactures laptop and more electronic products, we were into creating and supporting business and tech support elearning and website.

Our services about create digital help manuals and elearning content to help out new users understand the new features and facilities of products. Our digital content simplified to understand acer products features and improved market revenue. We focused on content which should easily understandle, quality and on time accessible for targeted users.

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UX Process

I worked in following process to collect user pain points and bring solutions to them

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I am always glad to hear that my customers leave satisfied. Some of them shared with you their insights on my cooperation.

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Applications

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Websites

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Magazines and Brochures

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Satisfied Clients

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